Your study in Wageningen culminates in a BSc and/or MSc thesis. In a thesis you combine all skills learned in your study program into a single project. The marketing and consumer behaviour group offers BSc and MSc thesis.
The goal of a BSc thesis is to solve a practical or theoretical problem in marketing and/ or consumer behaviour by doing research. The research has to meet scientific standards and thus you demonstrate your academic skills obtained during your education.
The goal of an MSc thesis is to contribute to scientific knowledge in marketing or consumer behaviour. The aim is to do research that meets scientific standards of scientific journals.
We supervise internal theses and external theses. Most MSc theses are internal, because this offers the best possibilities to make a scientific contribution. BSc theses are sometimes external, if organizations have relevant practical problems in marketing and/ or consumer behaviour that can be solved by doing research.
An internal thesis is conducted within the group. Internal theses contribute to the research program of the Marketing and Consumer Behaviour group. An internal thesis aims to contribute to publications in international scientific journals in marketing and consumer behaviour. For students interested in a research career, an internal thesis gives the best opportunity to develop academic research skills.
An external thesis is conducted outside the group. External theses contribute more remotely to the research program of the group. The application and further development of marketing and consumer behaviour knowledge prepares you to bring your academic skills into an applied environment.
Our thesis supervisors have their own areas of interest and expertise. The marketing and consumer behaviour group identifies research topics together with students that match the interests and ambitions of the student with the area of interest of a supervisor.