Location-based communication: Measuring and changing food decisions in real life

This research investigates how people make food decisions in tempting food environments indoors by means of indoor global positioning systems (IPS) and mobile-based Ecological Momentary Assessments (mEMA). We aim to identify which personal and environmental factors affect these decisions and how they interact with each other in real life. Subsequently, an location-based intervention generating general and specific feedback based on self-regulation theory and personally set goals will be developed and connected to the mEMA tool.