There are calls for increasing the uptake of visual methods in tourism research. This paper makes a distinct contribution to visual methodology by focusing on images generated by local residents. We examine the opportunities and challenges of utilising participant-generated photo-elicitation. Specifically, through participant-generated images, this research studies tourism impacts in the coastal destination of Imbassaí, in the state of Bahia in the Northeast of Brazil. The unusual experience of looking through a camera on their lives, enabled participants to reflect on and make sense of their social worlds in relation to tourism impacts. Photo-elicitation effectively engages participants and provides more nuanced insights into social phenomena. There are however organisational, ethical and practical challenges that need to be considered.