Sustainable consumption patterns

We study what drives consumer behaviour and how policy can steer it towards sustainability, from food and fashion to tourism and household energy use. Using behavioural economics, we examine how cognitive biases, social norms and limited information shape decisions, and how nudges, defaults and framing can make sustainable choices easier. With impact evaluation, surveys, experiments and randomised controlled trials, we measure what interventions achieve and whether they are not only effective but also fair. Our work spans the Global North, where ingrained high-consumption habits need to change, and the Global South, where making clean technologies available and affordable early can prevent unsustainable growth.