AI, machine learning and synthetic data infrastructure for simulation

About this expertise
In short- Data acquisition and storage, ground-truth feedback protocols and real-time machine implementation
- Digital twins for crop and climate simulations
- Synthetic data for training and model development
- Decision-support tools for growers and policymakers
- Multidisciplinary collaboration between AI and plant sciences
Wageningen University & Research (WUR) applies AI, machine learning and synthetic data to model complex agricultural systems and simulate future scenarios. We translate dynamic AI results into practical machine applications. Through advanced simulations and digital twins, we support growers, businesses and policymakers in making strategic decisions for the future.
AI is transforming the way agriculture and horticulture are studied and applied. Using digital twins – virtual replicas of greenhouses, fields or crops – we can test and optimise cultivation strategies without real-world risks. We also generate and apply synthetic data to train and validate models, even when real-world data are scarce or costly to obtain. Examples include virtual breeding populations and image recognition for quality control. That way, we can accelerate innovation.
Our work is highly multidisciplinary: plant scientists, data specialists and AI experts collaborate to create solutions that directly benefit practice. Responsible AI is central to our approach — we ensure data quality, transparency and ethical integrity.
- Data acquisition and scoring: Wageningen University & Research provides the infrastructure to generate the right data through an integrated sensor approach — combining sensors, lighting and camera positioning — and to design the most effective experimental setups.
- Digital twins in practice: By creating digital replicas of greenhouse and arable systems, WUR can simulate multiple scenarios. This enables growers and businesses to optimise harvest timing, irrigation strategies and climate settings.
- Synthetic data: WUR generates virtual datasets that train and test models without relying on extensive field trials.
- Decision support tools: Our AI models turn complex data into practical insights, for example on water use, yield forecasts or long-term crop management strategies.
- Responsible AI: We design and work with transparent and explainable models in close collaboration with stakeholders, preventing bias and ensuring user trust in AI-driven outcomes.
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drs. HJ (Rick) van de Zedde
CTO NPEC & business developer


