dr. J (Jaap) Sok

dr. J (Jaap) Sok

Associate professor, Senior scientist

Jaap Sok began his career as a PhD candidate and lecturer, specializing in applying social-psychological theories, particularly the theory of planned behaviour (TPB), and economic theories to dairy farmers’ decision-making processes. His primary focus was on voluntary vaccination decisions.

Over the years, he expanded his research to incorporate behavioural economics and social psychology, analyzing various aspects of farmer decision-making. Currently, his research areas include but are not limited to the economic behaviour of farmers in decision domains such as vaccination and livestock disease control, pesticides, alternative farming practices, and farm business development.