Enhancing the South Korean pig supply chain

This project is coordinated by Wageningen Economic Research. The overarching aim of this PPS (public-private partnership Topsector Agri&Food) project is to improve innovation development, knowledge sharing, and (veterinarian) management practices of pig farmers in South Korea.

One of the mechanisms the project explores into more depth is the role of peer learning. Learning from peers is frequently mentioned as a powerful learning activity to introduce new practices in the farm environment, for instance in the context of innovation, multi-functionality or new entrance. Peer learning has been reported in the form of informal, often unplanned interactions or more organised learning activities such as demonstration days or study groups. In the case of the South Korean Pig Farmers we are interested in the more organised peer learning activities, such as demo-days and study groups. However, successfully introducing this type of learning will require additional effort and elements than just putting people together in a room (and hoping some learning will occur). To contribute to successfully introducing these learning mechanisms in the South Korean pig supply chain we investigate social interdependence preferences and social competencies of South Korean pig farmers building further on existing work at ECS on social competence, work-place learning and small-firm performance.