Call for partners | SATISFY-1: Sustainable Appetite Tailored Innovations for GLP-1 RA users and overweight population.
With over half of adults overweight and GLP-1 receptor agonists (RA) use rising rapidly, GLP-1 RA users have become a major consumer group. While these therapies reduce daily energy intake, we still know little about how they alter preferences for aroma, taste, flavour and texture. Reduced food intake increases the risk of nutrient deficiencies, yet current dietary advice remains generic and not evidence-based. This highlights the need for food and dietary guidance tailored to the sensory and nutritional needs of GLP-1 users to stimulate adequate intake, alongside differentiated strategies for the broader overweight population that focus on moderating intake.
Partner up for impact
We are looking for:
We are looking for partners motivated to work on evidence-based consumer insights to develop foods or guidance for specific target groups like GLP-1 users, and beyond for the overweight population. This includes food manufacturers, but also dieticians, We are also seeking partners from healthcare, retail, technology, and research who can contribute data, insights, and innovation for GLP‑1 users and people with overweight.
About the project
In SATISFY-1, the aim is to understand how the use of GLP-1 RAs influences sensory perception and dietary patterns. These insights will support the development of tools for consumer-driven product innovation, building on expert knowledge of how food properties, such as texture, flavour and portion sizes, that affect food intake and portion control.
The project studies both GLP-1 users and an overweight/obese control group, enabling a clear comparison between medication-related effects and general patterns associated with overweight. Participants take part in sensory preference tests to assess how foods are perceived and evaluated in terms of aroma, taste, flavour and texture. In parallel, dietary patterns are analysed within and across product categories to identify how GLP-1 use reshapes everyday food choices.
A key strength of the approach is the combination of explicit and implicit measures. Explicit measures capture conscious evaluations and stated preferences, while implicit measures reveal more automatic and unconscious responses to food cues, reducing the influence of social desirability bias. Together, these methods provide a more comprehensive understanding of how GLP-1 RA users and controls interact with food. To translate scientific insights into practical innovation, the project also includes co-creation sessions with stakeholders to generate and refine new product concepts tailored to this rapidly growing consumer group.
SATISFY-1 will deliver detailed insights into sensory perception, food preferences and dietary patterns of GLP-1 users, as well as a deeper understanding of their conscious and unconscious responses to food cues. The project will further produce food design guidelines and practical tools that support the development of nutritionally adequate, appealing foods for GLP-1 users, creating clear opportunities for industry partners to develop targeted and impactful product innovations.
Let's connect
For more information about the project or to collaborate, please contact our Coordinator External Collaborations.
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