Course Data-Driven Agri-Food Business

Digitalisation is rapidly changing the way food is produced and consumed. Existing and new players are trying to get a position in this fast-changing environment. The battle for data from farmer to consumer is on! Data-driven agri-food business requires developing new business models including data sharing platforms. Concurrently, you have to deal with public concerns about privacy, transparency and distribution of power. This course offers insights into these complex developments and provides you with ideas how to deal with this for your own business or organisation.

Organised by Wageningen Academy
Duration 10 weeks / 50 hours in total
Format Online
Credits Certificate
Group size 21-40

This programme is not open for registration.
You can already show your interest.

Why follow this course?

Design data-driven solutions for your own future practice.

After completion of the course, you will have a clear sense of key elements to consider for data-driven systems in the agri-food business. You get a thorough understanding of the role of data sharing, platforms and shifts in roles and power relations caused by data applications and how to deal with this. And you learn about new business models that are leveraging from digitized data and already disrupting the agri-food sector.

For whom is this course?

This course is designed for professionals working in the agri-food sector and related public and private services with an interest in new business development, ICT, marketing and governance. For instance business analysts, information managers, project managers, policy makers and professionals involved in digital transformation.

Programme and topics

The course provides you with an overview of technical and organisational challenges and opportunities concerning data-driven agri-food business. You work together with fellow professional learners. Peer review is stimulated and an important part of your learning experience. Together you will explore the future challenges of:
• Big Data developments
• Data-driven business models
• Data Platforms
• Responsible Data Sharing

You will get acquainted with a multidisciplinary approach on how to work on these challenges in an integrated manner.

Course schedule

The 10-weeks programme offers an attractive variety of learning activities in 6 blocks. In the substantive blocks you work in a group under supervision of experts on an existing use-case. Next to that you can work, and consult the experts for advice on an individual case reflecting your own situation. This goes parallel with live Q&A sessions and self-study of the learning materials (knowledge clips, readings & quizzes to test yourself).

You can access the online course platform as of Monday 25 April 2022 to get acquainted. The joined kick-off with learners and experts is on Monday 2 May at 15:30 CEST. All times are scheduled in Central European Summer Time (CEST).

On 5 more dates online Q&A sessions with the experts are scheduled. These sssions last 75 minutes. For a full overview of the schedule download the flyer.

Course leader

The course leader is Dr. ir. J. (Sjaak) Wolfert Wageningen Economic Research. Involved experts are drs. ing. MJ (Marc-Jeroen) Bogaardt and ing GM (Gerben) Splinter, also from Wageningen Economic Research.

Stay informed

This programme is not open for registration. You can already show your interest. Questions? Contact the programme manager Monique Tulp-Jansen.