
Online
Product and Process Design: Idea Generation and Selection of a Product Concept
Unleash your creativity in the food industry with the Online Master's Course in Product and Process Design. Strengthen your expertise in process design, product concept development, and food innovation. Explore the art of idea generation and selection to drive success in the dynamic food industry. Enhance your career while balancing work and study with our part-time online course. Register and unlock the potential of food design.
Registration deadline: 22 May 2025
Target audience
To be able to participate in the course, you are expected to have at least a BSc level of education in Food Science and Technology. A related field, such as Chemical Engineering or Biotechnology, is also possible.
We recommend to first follow the first module of this course:
- Product and Process Design: Principles of Consumer-Oriented Food Product Design.
The language of instruction of this course is in English. Admission to the course requires a level of English as described at the webpage linked in the right-hand column.
Learning outcomes
After successful completion of this programme, you will be able to:
- Apply different creative thinking techniques for the purpose of new food product development.
- Explain the various stages of the new product development process.
- Design and evaluate new product concepts from a consumer-oriented, company, and competitor perspective
- Construct a project plan for the performance and communication of new product development
Programme
The online course on Product and Process Design is divided into four modules. Throughout the four modules of this course, you'll learn the essential methods and strategies needed to create innovative and appealing food products.
In this second module, you will work on one big project that is divided into multiple smaller assignments. You will develop skills in the idea generation process in new product development. A combination of scientific literature and practical tasks will lead you through different stages in the idea generation process:
1) Orientation on the task
2) Targeting a consumer segment
3) Generate ideas using various creativity techniques, based on your orientation task and the selected consumer segment
4) Evaluation, screening, and a selection of ideas
5) Write a project plan of the selected idea
The main objective is to enhance T-shaped skills. These skills will enable you to solve complex technological problems in one specific area. They will also equip you to tackle broader challenges involving multiple disciplines.
The course is fully online and involves studying e-learning materials with practical assignments.
Combining courses
When you want to learn more about food biotechnology and processing, other courses are interesting for you too. You can deepen your knowledge in a specific career field without completing a Master's programme. You can register for any combination, but please consider our suggestions in the right-hand column.
Examination
Examination of this course consists out of a group and individual assignments. Participation in the individual assignments is a mandatory part of the course. If you decide not to participate in the assignments, you do not qualify for a certificate and/or micro-credentials. The assignments are included in the course price. The assignments need to be finalized by the end of the course.
Certification
Upon successful completion, a digital Micro-credentials certificate (EduBadge) with 3 study credits (ECTS) is issued. The EduBadge certifies the learning outcomes of short-term learning experiences, marking the quality of a course.
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Capstone project
When you complete two courses, you can start a capstone project in consultation with a Wageningen expert in the field. It is a tailor-made project where you will write a short paper about your results and conclusions. During this work, you will be coached by an expert. Price: €1,230