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Laura Bouwman is Assistant Professor and holds a Master degree in Human Nutrition. After working as a communication manager, she returned to Wageningen University and received her PhD in Communication Science. She joined Health and Society in 2010 to do research on innovative approaches to nutrition promotion. The Salutogenic Model of Health is the starting point for explanatory research on the origins of healthful eating and the development of action strategies that enable the integration of such practices within other life ambitions.