dr. M (Marcel) Kornelis

Marcel Kornelis holds a PhD in economics and has more than seventeen years of experience in qualitative and quantitative consumer research, in writing and publishing reports and scientific papers, and in contributing to strategic development of companies. In his work he applies combinations of scientific sound and state-of-the-art data-analytic methods, such as econometrics, psychometrics, and time series analysis, to, transform key marketing questions into quantifiable decision variables, to comprise big sets of market data into concise market metrics, to figure out what determines market performance in the short- and long-run, and to reveal how marketing decision variables are optimally set in practice. His work helps to improve the strategic marketing of companies and institutes.