Multifunctional agriculture
About this expertise
In short- Latest data on turnover trends
- Novel business concepts
- Innovative revenue models
- Co-development
- Connecting farms and consumers
Multifunctional agriculture is reshaping the role of farmers in society. An increasing number of agricultural entrepreneurs are combining food production with social services, such as green care, on-farm education, direct sales, agri-tourism, and nature conservation. This approach creates business models that generate not only economic returns but also social and environmental value.
This business model is expanding rapidly. More farmers are exploring new income streams that connect them directly with the public. At the request of the Dutch Ministry of Agriculture, Nature and Food Quality, and in collaboration with agricultural organisations, Wageningen University & Research is assessing the growth potential of multifunctional agriculture through to 2035.
To monitor this development, we publish an annual Monitor of Turnover Trends in Multifunctional Agriculture. This is complemented every few years by the Short Supply Chains Monitor, which provides insights into the economic and societal impact of direct sales from farmers to consumers, such as through farm shops, markets, or local food cooperatives.
Multifunctional agriculture in the Netherlands, 2024
Together with multifunctional entrepreneurs, we co-develop new business concepts and revenue models, supported by research into the skills and competencies required for success.
Learn more on the current turnover of multifunctional agriculture?
The most current figures can be found on Agrimatie. Or read the latest Monitor (both in Dutch).
Get in touch with our expert
Do you have a question regarding multifunctional agriculture or opportunities to work with us? Please get in touch.
ir. HAB (Harold) van der Meulen
Agricultural Business Economist