FAQ - Companies
If you have any questions about the app, please consult the FAQ below. If your question is not amongst them, please contact the researcher.
- Answers
- How can this app benefit my company?
- How can I use the information to benefit my clients?
- How do I access data?
- How do I research a specific product?
- Can I also have a brand researched instead of a product?
- How much does it cost?
- How reliable is the app?
- Can I indicate the specific demographic that should be approached for this app?
Answers
You can read all of the questions and answers below.
Back to top How can this app benefit my company?
It will provide you with insights into consumer patterns. FoodProfiler provides insight into who eats specific foods and what, where, why and how this food is eaten. These insights can be used for strategy development, product development and marketing purposes.
Back to top How can I use the information to benefit my clients?
The insights can be used to better align your product with consumer eating patterns. It can help you determine who eats your product and when.
Back to top How do I access data?
There are different options available. We would be happy to tell you more about it. Please contact marleen.onwezen@wur.nl for more information.
Back to top How do I research a specific product?
The product may already be included in the app. Another option is to add the product manually. We only do this if it does not compromise the reliability of the data collection, but it is possible in many cases. Please contact marleen.onwezen@wur.nl for more information.
Back to top Can I also have a brand researched instead of a product?
At this point we do not have any brands in the app.
Back to top How much does it cost?
This varies per question. We would be happy to tell you more about it. Please contact marleen.onwezen@wur.nl for more information.
Back to top How reliable is the app?
Researchers at Wageningen University & Research conducted several studies to ensure the reliability of the data. The app asks consumers to enter everything they have had to eat and drink in the last two hours. This provides more reliable insights into consumption patterns than current research studies. Other methods use a 24-hour format, which has a bigger margin of error as consumers may struggle to remember what they ate.
Back to top Can I indicate the specific demographic that should be approached for this app?
Yes, the data can be filtered based on specific characteristics. If you are interested in the data, please contact marleen.onwezen@wur.nl.
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