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Wageningen University and Research - To explore the potential of nature to improve the quality of life
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  • Marketing and Consumer Behaviour - Hans van Trijp
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Contact person for... - prof.dr.ir. JCM (Hans) van Trijp

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  • Consumer Behaviour
    Our consumer research aims to understand how consumers perceive, choose, acquire, use, and discard commercially available sustainable products and...
  • Marketing
    Marketing - WUR Marketing In our research endeavors focused on marketing, our primary objective is to enhance comprehension of marketing strategy...
  • prof.dr.ir. JCM (Hans) van Trijp
    prof.dr.ir. JCM (Hans) van Trijp Institute Manager Sustainable and Innovative Value Chains
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Subdivision Marketing and Consumer Behaviour
Address Prinses Beatrixlaan 582
2595BM 'S-GRAVENHAGE
Post address Postbus/POBox 88
6700AB WAGENINGEN
Telephone number +31317484888
Secretary +31317483385
Building/room Wageningen Economic Research WTC(null)/N.A.
Expertise Marketing, Consumer preferences, Innovations, Environmental marketing, Cooperatives, Supply chain management, Consumer behaviour, Consumer studies
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