Nutrition for optimal health
Good nutrition is essential for health throughout the life-course. But which specific components contribute to which effects? Does it apply to everyone or only to specific groups? And what are consumers’ attitudes and purchase intentions towards new healthy initiatives?
Wageningen Food & Biobased Research enables the development of food products with scientifically proven health benefits; helping consumers to make informed, healthy and sustainable food choices and tailoring people’s diet to optimise their health and minimise their risk of disease.
A personalized shopping list, with protein-enriched products, for the elderly. An existing recipe translated to a personalized recipe, for people with food allergies. When it comes to Wageningen Food & Biobased Research, in just five years 'customized food' has become the most normal thing in the world.
Young or old, healthy or ill: more and more people need trustworthy, scientifically-proven advice; and preferably advice that fits their health, personality and social environment. The threshold for (sustained) healthy eating is indeed getting much lower. The rise ofwearablesandartificial intelligenceoffers plenty of opportunities for large-scale applications. Target group-specific and personalized nutrition are good additions to generic health campaigns and can accelerate the change to a healthy lifestyle.
Wageningen Food & Biobased Research provides advice based on the latest scientific insights and uses its network to bring innovations to the market. Wageningen experts have a great deal of knowledge about the food choices and eating behaviour of special groups of consumers such as the elderly, people with chronic intestinal complaints or food allergies, and children. They have conducted much research into the health effects of foodstuffs (ingredients) - both for target groups and for individuals. In addition, knowledge is available about how to interpret digital nutritional data and how nutritional scientific knowledge can be translated into tailor-made advice. We are also working on new methods for measuring health, and pioneering techniques such as 3D printing. Customized food can thus be produced on site, for example in the supermarket, or restaurant, or at the consumer’s home.
Working on solutions
Wageningen Food & Biobased Research is working on various solutions within this research programme: