Making healthy and sustainable choices easy for youngsters
The roots of food preferences and eating habits sprout early, extending their influence into later years. The challenge lies in shaping these habits to be healthy and sustainable, ensuring a lasting impact on the wellbeing of children and adolescents, and creating a healthy future for the planet and the next generations. How? By empowering youngsters and those around them with knowledge, skills, motivation and optimal development of food preferences, and by ensuring a supportive environment that makes the healthy and sustainable choice the easy choice.
How to effortlessly guide the young?
As a food industry player or policymaker, you may ask yourself how you can play an effective role in this supportive environment with successful products, services and programmes. What drives the younger generation to adopt a healthy and sustainable diet, and what impedes them? How do children and teenagers influence family food choices in various settings? What is the best strategy that my company should adopt to encourage the younger generation to eat healthily? What is the tangible impact of my programme on children’s diets? How well is my product or programme accepted by the younger generation and their families/educators? We deliver the answers to these questions and more, resulting in actionable insights.
Behavioural insights to entice, engage and support
We uncover behavioural insights to entice, engage and support the younger generation in transitioning to a healthier and more sustainable diet through the implementation of your dedicated products, services and programmes.
Our experts in food consumer research, with their in-depth knowledge of children and teenagers, excel in:
- Adapting scientific frameworks to the actual setting so they fit the reality
- Extracting deep insights about eating behaviours and factors influencing those
- Designing new, purposeful and feasible interventions – be they programmes, products or services – based on profound insights
- Measuring the real-life effectiveness of those interventions, and providing recommendations for further optimisation
Why choose the Wageningen Consumer Research group?
- Unique knowledge domain: unparalleled expertise in food preferences and eating behaviour in young people
- Truly appropriate interventions: merging scientific profundity with pragmatic considerations for interventions rooted in reality
- Real-life research design: developing and applying objective research designs in real-life settings for deeper, actionable insights