Valuing nature and ecosystems

About this expertise
In short- Nature in decision-making
- Public perceptions and engagement
- Nature-based climate adaptation
- Nature-based business models
Nature’s value goes far beyond what can be measured in market prices. Wageningen University & Research explores how the ecological, social, and economic benefits of nature, and its interdependence with society and the economy, can be better understood, protected, and embedded in decision-making. Our expertise supports just, sustainable, and nature-inclusive futures across sectors and scales.
All life depends on healthy ecosystems. Nature supports our health, food systems, and climate, yet its immense value is often overlooked in economic and policy decisions. Services like clean air, water regulation, and fertile soils are taken for granted. Until they are lost.
Wageningen University & Research works to ensure that the intrinsic and instrumental value of nature is recognised and safeguarded. We do this through inclusive policies, local knowledge, and sustainable practices. Our research bridges science and practice to support transitions that are socially fair, culturally grounded, and ecologically sound.
Whether your organisation is working on biodiversity goals, climate adaptation, or sustainable value chains, we offer the tools and insights to align your ambitions with planetary boundaries, safely and justly.
Business models for nature

Wageningen Social & Economic Research develops business concepts and revenue models that add value to nature. We support entrepreneurs and policymakers in identifying nature’s added value and translating it into practical strategies for sustainable operations and governance.
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Get in touch with our expert
Do you have a question regarding the value of nature and ecosystems or opportunities to work with us? Please get in touch.
dr. G (Gonne) Beekman
Team Lead Blue & Green Economy


