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Projects - ARH (Arnout) Fischer

Consumer Response to New Food Technology

My project portfolio centers on how consumers deal with novel technologies and innovations in food and agricultural production in the broader sense.

In my projects I often collaborate with technology developers and other social scientists to be able to gain access to real worl relevant examples and provide relevant input to the societal debate.

Across my studies I highlight different elements from consumer theory that can help me understand consumer responses to such technologies - such as perceptions, cognitive and emotional appraisal and categorisation.