News of the Marketing and Consumer Behaviour Group
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Safe, pure and fewer pesticide residues: The consumer case for strip cropping
- What if you could both improve biodiversity and win over consumers with bread? Researchers from Wageningen University & Research found that bread... -
Erica van Herpen wants to reduce waste: “Consumers throw away a lot of food and packaging without wanting to”
- As of February 1, 2025, Prof. dr. Erica van Herpen has been appointed as a personal professor in the Marketing and Consumer Behaviour Group at... -
New food system should curb food waste
- Dutch people waste about 2 billion kilos of food a year. This has a negative impact on food availability, the economy and the environment. Within the... -
Eat Today, Sustain Tomorrow
- This is the title of the inaugural address delivered by Marleen Onwezen on 13 September at Omnia. Onwezen is endowed professor in the Marketing and... -
Symposium: Food Waste | From Excess to Enough
- During the Waste-Free week, on September 12, the Food Waste, From Excess to Enough Symposium will take at Wageningen University. Academics and... -
Starting students learn waste-free cooking during introduction days
- Students taking part in the General Introduction Days (AID) can attend a workshop on waste-free cooking on Monday 21 August. The workshop is offered... -
Organics unpacked - Absence of packaging can promote the sales of organic fruit and vegetables
- Have you ever wanted to buy fruit and vegetables in your local supermarket and wondered about the plastic wrapping that these products often come in?... -
When attitudes go to waste
- Oftentimes people waste products that could still be used, that is, products that still have remaining value left. For instance, they waste food that... -
Research on household waste
- In collaboration with the Dutch nutrition centre (Voedingscentrum) and a local waste collector ACV Wageningen University conducts research into... -
Towards new sustainable apple varieties that consumers like
- The Netherlands is a prominent apple country. Now that the bar in the field of sustainability - for example, less use of plant protection products -...