Anticipating Changing Diets
You know your product, your competitors and your market better than anyone else. The world in which you operate is complex and is continuously changing. Your strategic decisions are determined by such factors as changing customer and consumer needs and technological innovations within your company or technological innovations that are being developed by your competitors. But these decisions are also being determined by public policy during crises, such as trade barriers, and by rules and regulations.
When it comes to these kinds of developments, and the consequences for your market there is an ever-increasing amount of information available, but how can you turn this to your advantage? And which consequences can you expect to face when it comes to your commercial and marketing strategy?
What we can do for you
Unravelling consumer behaviour
Your target markets are evolving constantly. Consumer needs are continuously changing, your competitors are breaking new ground and bringing new products to the market and changing government regulations play an increasing role in the acceptance of innovations with potentially far-reaching consequences for your business. Do you have the up-to-date in-house knowledge that will help you to stay ahead of the competition or make the move towards new markets? Wageningen Economic Research can provide you with insight into consumer purchasing and consumption behaviour, the crucial factors that play a role in this behaviour and a basis for influencing consumer behaviour.
Discovering potential market opportunities
Reliable, pre-competitive data about current and future market developments are essential for your strategic decisions. You may be searching for production opportunities in a new region, or price expectations of essential raw materials. Or you may require greater insight into the long-term implications that potential trade barriers or climate change might have for your business.
Market Perspectives: your next approach to agricultural technology and alternative proteins
At Wageningen Economic Research we deploy our unique blend of number-crunching power and qualitative research to detect market opportunities for new agricultural technologies and alternative proteins in the agri-food domain. Companies in and around the food chain can make sound investment decisions based on a data-driven approach that is combined with an unrivalled global network of contacts among decision-makers.
Market Shock Assessment: anticipate unexpected turns for your business
How prepared are you for business risks? Do you have sufficient resilience and agility in place to cope with and respond to external disruptions? COVID-19 has obviously been the most recent market shock and who’s to say what other pandemics are now around the corner. But recent political shocks such as Brexit, occurring diseases like banana fungus and insect plagues are also having their impact. Being prepared is half the victory and having a strategy that anticipates the challenges ahead is vital.
Sustainable alternatives: your pathway to a successful market introduction
We are all looking for new and innovative ways to be more sustainable and the transition to different forms of diet is well underway. But how do you bridge the infamous valley of death gap in innovation terms between a superb new product and a successful market introduction?
Which piece of the puzzle do you need?
Wageningen Economic Research offers concrete answers that allow you to make your organisation future-proof. Click on a piece of the puzzle to learn more about our expertises.
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Your commercial strategy supported
Consumer behaviour unravelled
Using the latest scientific insights, market models and unique opportunities for conducting consumer research, Wageningen Economic Research will work with you to discover future prospects in agricultural and food markets. Would you like to gain a better understanding of consumer motivation, behavioural incentives, and the impact that these have on purchasing and consumption so that you can improve your company’s competitive position? We will inform you about the consumer’s rapidly changing needs and expectations with respect to your product range and cooperate with you to establish interventions that lead to successful behavioural change.
Your market opportunities identified
Would you rather determine where global market prospects occur and how your company can profit from these? We will explain the implications of economic, technological, social and other crucial developments such as changing trade agreements and the impact of climate change. We draw on a multitude of in-house and external data sources and models, determine the impact of government policy and perform quantitative analyses so that we can measure the impact of market interventions. Together, we will develop market scenarios on which you can base your strategic commercial choices.
The research results confirmed our strategy - that flavour is paramount - and provided us with marketing tools for our products.
About Wageningen Economic Research
Why you should choose Wageningen Economic Research:
- Decades of international experience in international agricultural food markets
- Extensive network of experts and a unique knowledge of global agricultural and food markets
- State-of-the-art data and market models, data science and domain expertise
- Evidence-based insights into your unique situation and integrated recommendations on policy and decision-making