Publications of the Marketing and Consumer Behaviour Group
Researchers of the Marketing and Consumer Behaviour Group publish on a regular basis in scientific journals, professional journals, scientific and popular books, and proceedings.
Our publications
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Consumer acceptance of mycelium as protein source
Food Quality and Preference (2025), Volume: 122 - ISSN 0950-3293 -
Plant-based diets not gaining ground
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Lidl wil vleeseter overtuigen, ondanks vega weer uit vleesschap
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Three serious games prototypes
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Consumer acceptance Mycelium
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Slow design : Creating long lasting consumer product relationships
Wageningen: Wageningen Science Shop (Report / Wageningen Science Shop 401) -
HelloFresh: Transitioning to a plastic-free future?
International Food and Agribusiness Management Review (2024), Volume: 27, Issue: 2 - ISSN 1096-7508 - p. 378-396. -
Reducing food waste by simply measuring it : insights from interventions to reduce household food waste
British Food Journal (2024), Volume: 126, Issue: 2 - ISSN 0007-070X - p. 812-833. -
Virtual reality for biochemistry education: the cellular factory
Education and Information Technologies (2024), Volume: 29, Issue: 2 - ISSN 1360-2357 - p. 1647-1672. -
Market shaping in the transitioning vietnamese shrimp chain : A perspective from independent farmers / Ta Minh Quang
Wageningen University. Promotor(en): P.T.M. Ingenbleek, J.C.M. van Trijp, co-promotor(en): Li Lin-Schilstra - Wageningen: Wageningen University - ISBN: 9789464699357