Publications of the Marketing and Consumer Behaviour Group
Researchers of the Marketing and Consumer Behaviour Group publish on a regular basis in scientific journals, professional journals, scientific and popular books, and proceedings.
Our publications
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The MATS Summer School on Agricultural Finance
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The Commodity and Energy Markets Association 2025 Annual Meeting
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Eiwitmonitor 2024 : Er is een verschuiving in het supermarktaanbod naar meer plantaardige eiwitproducten, de consumentenconsumptie volgt nog maar heel voorzichtig
Wageningen: Wageningen University & Research -
Spilling the beans on food waste : Understanding and reducing household food waste by using the motivation, opportunity and ability framework
Wageningen University. Promotor(en): H.W.I. van Herpen, J.C.M. van Trijp - Wageningen: Wageningen University -
Layers of green : Communicating sustainability of packaged food products
Wageningen University. Promotor(en): H.C.M. van Trijp, co-promotor(en): B. Piqueras-Fiszman - Wageningen: Wageningen University -
Toward consumer-focused food policies: a toolbox for encouraging the protein transition
Sustainability: Science, Practice, and Policy (2025), Volume: 21, Issue: 1 - ISSN 1548-7733 -
Meat Expectations: consumer categorisation of plant-based proteins
Wageningen University. Promotor(en): A.R.H. Fischer, co-promotor(en): M.C. Onwezen - Wageningen: Wageningen University -
Derivation of weights for traits in a breeding goal for honeybees
Apidologie (2025) - ISSN 0044-8435 -
Hoe denken consumenten over de Echte Prijs?
Wageningen University & Research (Factsheet 2025-027) -
When less is not more : Restraining internal opportunistic behavior in cooperatives
Journal of Co-operative Organization and Management (2025), Volume: 13, Issue: 1 - ISSN 2213-297X