Publications of the Marketing and Consumer Behaviour Group
Researchers of the Marketing and Consumer Behaviour Group publish on a regular basis in scientific journals, professional journals, scientific and popular books, and proceedings.
Our publications
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Consumer acceptance Mycelium
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Slow design : Creating long lasting consumer product relationships
Wageningen: Wageningen Science Shop (Report / Wageningen Science Shop 401) -
HelloFresh: Transitioning to a plastic-free future?
International Food and Agribusiness Management Review (2024), Volume: 27, Issue: 2 - ISSN 1096-7508 - p. 378-396. -
Market shaping in the transitioning vietnamese shrimp chain : A perspective from independent farmers / Ta Minh Quang
Wageningen University. Promotor(en): P.T.M. Ingenbleek, J.C.M. van Trijp, co-promotor(en): Li Lin-Schilstra - Wageningen: Wageningen University - ISBN: 9789464699357 -
Do tips lead to healthier groceries?
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Knowledge rules for effective sustainability communication for labels and logos on food products
Den Haag: Wageningen Economic Research (Wageningen Economic Research | Factsheet 2024-045ENG) -
Eiwitten voor het leven
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Aflevering 3: De kracht van plantaardig
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Pilot: Eiwitmonitor 2023 : Inzicht in de verhouding plantaardige en dierlijke eiwitten in vraag en aanbod
Wageningen: Wageningen Economic Research -
Kennisregels voor effectieve duurzaamheidscommunicatie voor keurmerken en logo’s op voedselproducten
Den Haag: Wageningen Economic Research (Wageningen Economic Research | Factsheet 2024-045)